MLS LAUNCHES BIGGEST MARKETING CAMPAIGN IN LEAGUE HISTORY

Major League Soccer is set to return on July 16-17, and the league is celebrating with the biggest marketing campaign in its history.

Titled “Thanks World, We’ll Take It From Here,” the campaign aims to keep the excitement of the 2026 FIFA World Cup alive and encourage fans to continue following soccer through the remainder of the MLS season.

The campaign features some of the biggest names in sports and entertainment, including Lionel Messi, Son Heung-min, David Beckham, Matthew McConaughey, Magic Johnson, and Kevin Durant. It will run across television, streaming, digital platforms, and local club activations throughout North America.

MLS clubs will also introduce special promotions to welcome new fans. One of the highlights is “First Match On Us,” an initiative in which 22 clubs will offer complimentary tickets to fans attending their first MLS match.

With the World Cup bringing unprecedented attention to soccer across the United States, Canada, and Mexico, MLS hopes to turn that momentum into long-term support as the regular season resumes with every match available live on Apple TV.